The Souled Store, a D2C startup, has revealed that famous Bollywood actress Sara Ali Khan is an equal partner in the company. The amount invested in this firm, on the other hand, was not disclosed. She stated that she is very pleased with this collaboration with The Souled Store. She went on to say that “in a very short period of time, the company has established itself in the space of casual wear.” She chose The Souled Store because she is a fan of pop culture and enjoys fashion. Comfort and originality are the first things she looks for in an outfit. She is overjoyed to be a part of the TSS team.
It has over 160 licences and has featured many famous people.
Let me tell you, this company was founded in 2013 by Patel, Harsh Lal, and Aditya Sharma, and it has 160+ licences, including Disney, Warner Bros, WWE, IPL, and Viacom18. It has organised many campaigns starring celebrities from the ott and YouTube worlds such as Ashish Chanchlani, Mithila Palkar, Ayush Mehra, Barkha Singh, Ahsaas Channa, and many others. In the pre-series B funding round, one of its competitors, D2C brand Bewakoof, received approximately $8.09 Mn from existing investor Investcorp. IvyCap Ventures and Spring Marketing Capital are among the other investors in this round.
The souled store intends to expand to fifteen Indian cities.
It sells both men’s and women’s clothing, including tops, innerwear, and bottoms. The Souled Store will use the partnership funds to expand its business, licence merchandise, manufacture, and produce, sign A-list celebrities, and market its products, as well as hire new employees. The plan is to expand and sell its products in fifteen Indian cities. It has also been stated that it will launch various marketing campaigns across various media platforms such as digital media, print media, television, and online. It aims to earn INR 2,000 crore by 2025.
1 Comment
Pingback: Junio raises $6 mn in pre-series A round led by UAE-based NB Ventures